Start point

どんな大きいビジネスでも小さいアイデアからはじめて大きくなった。

http://www.businessweek.com/smallbiz/content/mar2008/sb20080324_222019.htm?campaign_id=rss_smlbz

You say that what is missing in 99% of all business is a clear and compelling dream.

Absolutely. In my experience with small businesses, most don't start with a big idea. They start with a small idea. The big idea for most is to start a small business and go to work and earn a living. They create a small business because the idea is small. It constrains them from larger opportunities. I'm suggesting that if you approach your business in an original way, inventing a business format that can be cloned, you will do just what Ray Kroc did with McDonald's.

あのマクドナルドだって最初は小さくスタートしたのだ。最初の試行錯誤のプロセスを創業者と一緒に行う経験者のほうがぐっと少ないために特殊な存在のようにみてしまう傾向は確かにあるが、そうではなく誰でもチャンスはあるという。行動志向の人には当たり前の話だけれど、塾考志向で第一歩が踏み出せない人にはピンとくる話なんじゃないかな。